Turnkey
Gifting
& Unpacking
Gift sets that bloggers film as an unboxing.
We create a gift set people want to film — your brand’s product in premium Lacy Bird floristry — send it out to bloggers and run the whole campaign for you. The unboxing itself becomes advertising content: reels, stories and reach for your brand. Lacy Bird flowers are a visible mark of quality; if you prefer, we work entirely under your brand (white-label).
What it is
Not a “beauty box”.
Unboxing as advertising
Brands grow through influencers. We create a set that practically asks to be unboxed — your brand’s product in premium floristry. The blogger films the reveal, and that reveal becomes content: reels, stories, reach. We take care of all the campaign operations.
Why unboxing
The set itself is the shooting script
A “wow” moment on camera
A clear tote box, flowers and your product make a ready-made scene. The reveal holds attention and keeps people watching.
Native, not “an ad”
Viewers watch an unboxing as content, not as a banner — and their trust in the blogger carries over to your brand.
One set, plenty of content
Every parcel yields reels, stories, photos and UGC with rights for reuse on your brand’s channels.
The power of a run
30–100 unboxings by different bloggers within a short window = a wave of organic reach around your product.
What the brand gets
- Unboxing reels and stories from every blogger
- Photo and video UGC with rights for reuse
- A premium, camera-ready gift set
- A report on reach, clicks and engagement
How it works
Six turnkey steps
A set made for unboxing
We combine “your product + Lacy Bird flowers” with packaging designed to be filmed.
Blogger selection
Matched to your brand profile and target reach — together with our marketing partner.
Agreements and seeding
We agree the terms and send the run out to influencers.
Unboxing = content
The blogger films the unboxing: reels, stories, UGC. The set itself scripts the shoot.
Delivery control
We keep track of deadlines, briefs and the quality of each integration.
Analytics
We gather reach, engagement and impact into a transparent report.
Branding formats
How much Lacy Bird — you decide
Ingredient
“Flowers by Lacy Bird” — a visible mark of quality inside your set. Your brand leads; ours guarantees the aesthetics.
Co-branding
A “You × Lacy Bird” set: mutual amplification when it pays to show both names.
White-label
Entirely in your brand identity. We are the invisible maker of the set and the operator of the campaign.
Case · FANE
Aesthetics worth filming an unboxing for
Run sizes
Three run sizes to fit the task
Pricing is tailored to your brand and run size: it depends on the contents of the set, the packaging and the scale of the campaign. We will send a quote after a short brief.
Why Lacy Bird
Our advantage is aesthetics
Aesthetics no marketplace can offer
CPA platforms deliver traffic, beauty boxes deliver samples. We deliver a product people want to film.
Premium floristry with a name
Lacy Bird since 2012, 186K on Instagram. The florist’s name works as the set’s mark of quality.
Turnkey
Product, seeding, control and reporting in a single package. Your team doesn’t have to invent a thing.
Flexible branding
From ingredient (“flowers by Lacy Bird”) to full white-label — whatever suits your brand.
Questions
The essentials, in brief
How is this different from a regular PR box?
Regular samples are put together in a rush. We design the set specifically to be unboxed on camera and take on the whole campaign — blogger selection, control, analytics and the resulting content.
Is this only for beauty brands?
Beauty is our lead case, but the format suits any brand that needs unboxing content: fragrance, jewellery, gadgets, premium FMCG, gift products.
What does the brand get in the end?
Unboxing reels and stories from every blogger, photo/video UGC with rights for reuse, the gift set itself and a report on reach and engagement.
How is Lacy Bird credited on the set?
Three formats: ingredient (by default — “flowers by Lacy Bird” as a mark of quality), co-branding (a shared showcase) or full white-label under your brand.
Who handles the influencer side?
Blogger selection, agreements, control and analytics are covered together with a trusted marketing partner. You get the result and the report.
Does the brand provide the product?
Yes. We handle the floristry, packaging, assembly and campaign. The product for the set is yours.
What run size should we start with?
We recommend a pilot of 30 sets: minimal investment and a real case with photos and numbers to decide on scale.
Contacts
Your manager
Reach her directly — by phone, messenger or email. Or leave a request and she will get in touch.
Handles every B2B request: large companies, event and wedding agencies, annual framework contracts, urgent orders and subscriptions.
Send a request
Tell us what you need — our manager will get in touch and prepare a proposal.